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Identity Details

Full Name

Dr.SHANTHINI B

Professional Details

Department

Master of Business Administration

Designation

Associate Professor

Qualification

MBA., M.Phil., PGDCA.,Ph.D.,

Area of Expertise

Human Resource Management,Marketing

Short Bio

Dr.Shanthini B is a distinguished academician with 13 years of extensive experience in the field of Management, specializing in Human Resource and Marketing. She has worked in renowned institutions, assumed the position of Head of the Department, and excelled in academia. She has implemented innovative teaching pedagogy to enhance the teaching-learning process and has effectively handled soft skill training for students, equipping leadership, interpersonal and communication skills. Her scholarly contributions are notable, with presentations at national and international conferences both in India and abroad. Dr. Shanthini B has also authored numerous articles in esteemed journals, significantly enriching the academic community. In addition to her academic achievements, Dr. Shanthini B has served as a Board of Studies member at Bharathiar University and in an affiliated college under Periyar University. She actively participates in doctoral committees, nurturing the academic and professional development of research scholars. Her profound passion for research is evident and promises to inspire future scholars in the field of management. Her dedication and expertise make her a valuable asset to the academic realm.

Departmental Roles

Research and Consultancy Coordinator,AICTE/AISHE/Anna University/ARIIA/CII/Other Survey Coordinator,NM/NT Coordinator,DOTE/Autonomous Coordinator,Value Added Course Coordinator

Institutional Roles

NAAC - Criterion 6 Incharge

Journal Publications

    1. Impact of Meditation on Emotional Intelligence and Subjective Well-Being among Meditators – Sustainability, Innovation and Transdisciplinary Research for Tomorrow’s Challenges, International Conference on Multidisciplinary Research (ICMR 2024) Eastern University, Srilanka, 23-01-2024, ISBN – 978-624-5731-40-4, pp. 119-200.
    2. Assessment of Happiness and Quality of Life – An Empirical Study with Special Reference to Anugragh Fashion Mill Private Limited, Tirupur, HuSS: International Journal of Research in Humanities and Social Sciences, ISSN-2349-4778, Vol 10(2), July-December 2023. Pp. 71-76. https://www.i-scholar.in/index.php/hijrh/article/view/223907
    3. An Exploratory Research on the Novel Strategies and the Challenges faced by Turmeric Farmers in erode District, Tamilnadu – YMER – Peer Reviewed, Scopus Active 2023, Care UGC Group-II Journal, ISSN-0044-0477, Vol. 22(12), December-2023. Impact Factor-5.7, pp.1931-1942.
    4. Gender Awareness and Impact of Gender Sensitization Programmes among School Children – An Empirical Study with special reference to Government Higher Secondary School, Thindal, Erode, Tamilnadu, International Journal of Research and Analytical Reviews (IJRAR) – An International Open Access, UGC Approved, Peer-reviewed, Refereed Journal, E-ISSN: 2348-1269, Vol. 10 (3), 16th July 2023, pp. 293-296. Impact Factor: 7.17, https://www.ijrar.org/papers/IJRAR23C1402.pdf
    5. Predicting Learners’ Attitude and Preference in E-Learning using Artificial Neural Networks, International Journal of Management and Social Science Research Review, Peer Reviewed Monthly Journal, ISSN: 2349-6738, Vol. 8(01), pp.1-10, January 2021, Impact Factor: 6.462. http://ijmsrr.com/downloads/130120211.pdf
    6. Learners’ Attitude and Preference towards E-Learning: An Empirical Study, International Journal of Research in Humanities and Social Sciences, Biannual Journal, Online ISSN: 2349-8900, PrintISSN: 2349-4778,Vol.7(1)2020,pp.39-49. http://52.172.152.24/index.php/hijrh/article/view/205772/193500
    7. The Opportunities and Challenges faced by Rural Women Entrepreneurs in Erode District, Tamilnadu, International Journal of Research and Analytical Reviews (IJRAR) - An International Open Access Journal, September 2019, E-ISSN 2348-1269, Vol. 6(3), pp.104-109, Impact Factor:5.97. https://ijrar.org/papers/IJRAR1ASP024.pdf
    8. A Literature Review on Mediation, Emotional Intelligence and Subjective Well-Being, Journal of Emerging Technology in Innovative Research (An International Open Access Journal), UGC Approved, January 2019, ISSN: 2349-5162,Vol.6(1), pp.448-456, Impact Factor:5.87. https://www.jetir.org/papers/JETIR1901360.pd
    9. An Empirical Study on Human Values- A Study with Reference to Adolescent’s, International Journal of Engineering Development and Research, ISSN: 2321-9939, Vol.6 (4), December 2018, pp.422-426, Impact Factor:5.67. https://www.ijedr.org/papers/IJEDR1804078.pdf
    10. An Empirical Study on the Relationship between Meditation, Emotional Intelligence and Subjective Well-Being through Structural Equation Modelling-International Research Journal of Engineering and Technology (IRJET), e-ISSN:2395-0056, Vol.05(03), March 2018, pp.3833-3836, Impact Factor:6.171. https://www.irjet.net/archives/V5/i3/IRJET-V5I3896.pdf
    11. Impact of Demonetization - A Conceptual Framework, IOSR Journals, p-ISSN: 2279-0845, Vol.1(1), February 2017, pp. 11-14, Impact Factor:4.621. https://www.iosrjournals.org/iosr-jhss/papers/Conf.DAGCBEDE/Volume-1/4.%2011-14.pdf
    12. Impact of Meditation on Emotional Intelligence and Intellectual Capital, Intercontinental Journal of Human Resource Research Review, ISSN: 2347-1662, Vol. 5(5), February 2017, pp.108-115, Impact Factor: 4.169.
    13. A Conceptual Framework of Meditation and its relations to Emotional Intelligence and Subjective Well-Being, International Journal of Business and Administrative Research Review, ISSN:2348-0653, Vol.2(11), July-Sep 2015, pp.149-153, Impact Factor: 3.072.
    14. Impact of Meditation on Emotional Intelligence – An Empirical Study, Asia Pacific Journal of Research, Print -ISSN: 2320-5504, Vol.1 (XIII), May 2014, pp.64-71, Impact Factor: 0.673.https://citeseerx.ist.psu.edu/document?repid=rep1&type=pdf&doi=b6c14138a196451761ad8a51f3cfa949fd612037
    15. An Empirical Study on Workforce Diversity in Sri Vignesh Oil Mill, Readers Shelf, Vol.9 (10), July 2013, pp.9-11.
    16. A Study on the Effectiveness of Training Programmes with special reference to Fair N Flair Garments Private Limited, Tirupur – Readers Shelf, Vol.8 (10), July 2012, pp.24-26. 

National / International Conferences

    1. 1.  The Triad of Organizational Sustainable Success: Emotional Intelligence, Tacit Knowledge Sharing and Psychological Safety using Structural Equation Modelling, Silver Jubilee International Conference, Kristu Jayanti College, Autonomous, Bengaluru, 5th & 6th March, 2024.

      2.   Generative AI in Supply Chain Management, National Conference on “Emerging Trends in Commerce and International Business”, Department of Commerce (International Business), Government Arts College, Coimbatore, 11th October, 2023.

      3.  An Exploratory Study on the Role of information Technology in Supply Chain Management, 1st International conference on “Impact of Digital Marketing in Indian Service Sectors, RD College of Arts and Science, Erode, 22nd September, 2023.

      4.    Government Initiatives on Innovation and Entrepreneurship for Sustainable Growth, National Conference on Sustainable Business – Moving towards a Circular Economy, Department of Business Administration, PSRKCW, Coimbatore, 15th September, 2023.

      5.   Consumer Preference for Electric Two Wheelers – An Empirical Study, International Conference on “Innovation Strategies for Aviation, Logistics and Supply Chain Technologies, Business Models and risk Management” Rathinam College of Arts and Science, Coimbatore, 14th September, 2022.

      6.   A Glimpse of Booming Gems and Jewellery Industry, South Asia Regional Virtual Conference on Empowerment of South Asia through Economic Consolidation, Sree Saraswathi Thyagaraja College, Pollachi, 17th & 18th February, 2021.

      7.     Opportunities and Challenges of Rural Women Entrepreneurs in Erode District, Tamilnadu, National Conference on Tools & Techniques for Social Science Research, Department of Management, P.K.R College for Women, Gobichettipalayam, 29th August, 2019.

      8.  An Empirical Study on the Relationship between Meditation, Emotional Intelligence and Subjective Well-Being through Structural Equation Modelling, International Conference on Innovations, Science and Technology and Management, Annapoorna Engineering College, 9th & 10th March, 2018.

      9.  Impact of Meditation on Emotional Intelligence and Intellectual Capital for Organizational and Societal Well-Being with Special Reference to Meditators, The Seventh International Conference on Development Policy- Leveraging Investment Infrastructure and Intellectual Capital for Economic Development, Avinashilingam School of Management Technology & Institute of Finance Management, 15th &16th  December, 2016.

      10.Worklife Balance and Stress Among Staff Nurses, Second National Conference on Innovative Approaches in Business Horizon, Department of Management Studies, Nandha College of Technology, 22nd March 2013.

      11.  Performance Appraisal An Overview, 2nd International Conference on Competency Building Strategies in Business and Technology for Sustainable Development, Department of Management Studies, Sri Ganesh School of Business Management, 22nd February, 2013.

      12. An Insight of Equality of Opportunity during Employment, International Conference on Corporate Social Responsibility – The Indian Perspective, PG Department of Corporate Secretaryship, Vellalar College for Women, 18th Sep, 2012. 

Books / Book Chapter Published

  1. A Glimpse of Booming Gems and Jewellery, Empowerment of South Asia through Economic Consolidation (e-book), ISBN-978-8-19-503366-9, First edition 2021, pp.311-324.